En Quesos El Pastor We have started a project that aims to replace plastic packaging with others made from more environmentally friendly and 100% recyclable materials.
Our first step has been to work on the packaging of cheese slices in which we have:
- Replaced the 100% plastic tray with one with 82% less plastic and 100% recyclable
- Replace plastic slice dividers with paper dividers.
These two measures, which will not be the last, allow us to offer our clients a container for this product with 70% less plastic.
It is a demand from society and from our clients.
According to the study recently published by AECOC Shopperview, 44% of customers penalize brands they do not consider sustainable. 60% of consumers consult the labels and reward that the packaging uses the minimum materials, penalizing excess plastic and more if it cannot be recycled.